The Power of Word of Mouth

"Most people are other people. Their thoughts are someone else's opinions, their lives are mimicry, their passions a quotation." - Oscar Wilde (Irish poet, novelist, novelist, dramatist and critic 1854-1900)

Most people are followers. It is human nature. Companies know this. This is why they use us all the time for FREE advertisement. One person goes to a store and they tell 2 people who tell 4 people who tell more people and so on. They are using the power of word-of-mouth coupled with the power of duplication to create momentum, a buzz around the product or service they are providing. Once the buzz is generated, sales go through the roof! You must be that spokesperson for your business.  To use a popular person these days, take Charlie Sheen for an example.  He spoke out about tiger's blood.  That's the most random product on the face of the planet, but you know what? He talked about the benefits of tiger's blood so much that it sparked the interest of people and in turn created a buzz. Now, a friend of mine that owns a snow cone stand stated that the top selling flavor of snow cone for the past few weeks has been Tiger's Blood.  Now how's that for trickle down?  So you see, the more you talk about the benefits of your product and become a spokesperson for it, the more it will spark interest, create that buzz and ytrickle down into selling products. The only difference between how these strategies are used is that the large corporations DON'T PAY YOU and network marketing does. You can create a buzz by making recommendations to people you know about a product or service you are representing AND generate revenue for yourself in the process.

Case in point, I have an online store, http://www.bossstyles.com/ , that carries any and everything you could ever want, but it won't make me a dime if no one knows about it. That's like having $1,000,000.00 on an uncharted island. No one knows it's there unless you give them directions or a map, at least send up a smoke signal! We have to be able to communicate, which is the backbone of network marketing, to effectively create a buzz for success.

“Word of mouth is the best medium of all.” -William Bernbach quotes (American advertising executive, 1911-1982)

Many people have stated that network marketing is difficult, but I submit to you that it is truly simple.  One can never underestimate the power of word-of-mouth. This business is as simple as making a recommendation or suggestions.  When you look at it as a business of referrals and, in the case of Ambit Energy, helping others save money, it becomes easier to approach family and friends, and eventually other people.  Think about it!  We make recommendations daily and  NEVER get paid.

Consider these examples:

1. Someone walks up to you at work and asks where you get your hair cut because your hair cut looks wonderful. You  mention the name of the stylist or salon to them.

Right there, by referring them to the stylist or salon, you have just exercised network marketing. You have just made a referral.

2. You are at the shopping mall and someone stops you and tells you that they love your shoes.  They ask where you got them.  You tell them the name of the shoe store.

Again, you have made a recommendation as to where the lady should shop for shoes.  Now did the shoe store pay you for that? NO.

3. You pull up to Starbucks and pull out your phone as you jump out of the car.  You order a caramel macchiato and while waiting you get on Facebook and update your status to "At Starbucks!!! Love this stuff." 

Well now you have endorsed Starbucks to your entire friend list, which may be 300 or 3,000 people. Didn't get paid for that either!

So as you can see the above is a demonstration of how we use referrals and recommendations to influence our friends and family to shop, get their hair done, buy coffee, etc. at the same places we do.  This is the power of word-of-mouth.  Most people are followers. Why not do the EXACT same thing, but get PAID to do it? Network marketing (MLM) companies are giving you the opportunity to do this.  Take Ambit Energy for example, YOU as a customer will save up to 30% on your energy.  You then tell your family, friends, acquaintances or coworkers about how much you are saving.  They are going to want to know how they can save too, so you tell them AND you get paid.  It's just that simple.  You are using the power of word-of-mouth.  This is the key to effective network marketing.  So, if you are that person who is excellent at making recommendations to your friends, THIS IS THE BUSINESS FOR YOU.

Remember thoughts are things. Think positively, receive positivity and vice versa! Until next time...